Our boys are a little older now, tackling exciting new challenges daily. And we've recently added a little girl to the mix! Just like you, we've been through so much - the newborn phase to the "I'm not a little boy" stage of life.

From our first challenging experiences with reflux and colic we felt compelled to help - to eventually do more for people in the same boat.

Our first priority was to source products that wouldn't squish on baby's belly. ("Bossy Beans" is a reference to that colicky belly.)

Our second priority was to make sure we were sourcing responsibly. That's a work in progress that will improve with time. But I'll say that we turn down a lot of fun threads with an eye toward responsibility.

And our third priority was to add a few fun items for kids just beyond their toddler years. (Can't leave anybody out!)

We hope you grow with us and enjoy our selection as much as we do!